About
A pharma practice,built in themarket it serves.
The firm exists because of a gap: pharmaceutical companies in the region were choosing between global agencies that understood the code but not the market, and local agencies that understood the market but produced work that could not survive review.
In short
Hibridge is a healthcare consulting firm based in Cairo, Egypt, working with pharmaceutical companies across Egypt, the GCC and the Levant. It is part of Dilogic Group, a strategy and execution firm operating across sectors including healthcare, retail, fintech and mobility. Hibridge is the group’s dedicated pharmaceutical practice.
Founded
2014
How we work
Egypt is our home market and where our delivery capability is deepest. We also work across the GCC (the UAE, Saudi Arabia, Qatar and Oman) and the Levant, with local partners where regulatory presence requires it.
Senior people on the work
The people you meet are the people who deliver. We do not staff engagements with a senior pitch team and a junior delivery team.
Positions, not options
We give a recommendation and the reasoning behind it. A deck of four equally weighted options is a way of avoiding a decision.
Evidence over assertion
Numbers on this site carry their source. The same standard applies to the work we hand you.
Say what we cannot do
Scope we would not do well is scope we decline. It costs a project and saves a relationship.
Group
Part of Dilogic Group
Dilogic Group works as a strategic principal rather than a traditional consultancy. It leads strategy, directs execution and stays accountable for outcomes. Hibridge applies that model to pharmaceutical commercial work in Egypt and the region, drawing on the group’s capability in omnichannel strategy, marketing operations and experience design when an engagement needs it.
dilogicgroup.comAlso in the group
Dilogic Group
Dilogic Group is a house of businesses running from strategy to delivery. Two of them sit alongside Hibridge.
Founder
Omar Y. Sallam
Founder, Dilogic Group
Omar founded Dilogic Group in 2023, after roles at Google and a series of global communications consultancies across MENA and Europe. Hibridge joined the group as an established Egyptian firm with more than a decade of work behind it. What changed is the standard it is held to, and the tools it is given to meet it.
I left Google and a generation of communications consultancies because I kept watching brilliant strategy die in execution. Dilogic exists so strategy and execution become the same conversation, owned by the same room, until the KPIs and results are showing. Skin in the game from day one.LinkedIn
Frequently asked questions
Is Hibridge an agency or a consultancy?
Both functions, one team. Strategy and execution are not separated, because the compliance and orchestration constraints that shape a plan only become visible during delivery.
What is Dilogic Group?
Dilogic Group is a strategy and execution firm working as a strategic principal across sectors including healthcare, retail, real estate, fintech and mobility. Hibridge is its dedicated pharmaceutical practice in Egypt and the region.
Which markets does Hibridge cover?
Egypt primarily, plus the GCC (UAE, Saudi Arabia, Qatar, Oman) and the Levant. Code requirements and hospitality limits differ between them and are planned market by market.